GoChello strongly believes in using data to improve doing business. With data gathering we can challenge and (if needed) nudge our strategy.
Data analytics
Our (digital) go-to-market approach
Key in doing business is defining a go-to-market strategy and an operating model, which factors in all elements that contribute to a winning business. Wouldn’t it be easy if there is a way that your company can just focus on continuing making quality products without having to shift part of its resources to selling it to consumers? Our go-to-market (“GTM”) strategy does just that and more. We believe being successful in business requires understanding your company and its product(s). We emphasize that the strategy as depicted below should be seen as a as a continuous process.
5. Continuous improvement and exploring new opportunities.
Part of our policy is that all clients, network companies, employees and stakeholders are invited to share experiences and feedback – positive as well as negative – in order to continuously improve and better our organization.
4. Data gathering.
We strongly believe in using data to improve business. With data gathering we can challenge and (if needed) nudge our strategy.
1. Quality and risk procedures.
Building an international brand is also about protecting it. As we are aware that our products are directly sold to consumers, we are very keen on protecting it’s reputation and brand as much as possible. In order to do so, we have several processes (checks and balances) in place to manage potential financial and/or reputational risks related to (inter)national compliance obligations.
2. Marketing and product portfolio development.
In our view, each market requires tailor-made marketing and a product portfolio, which appeals to the retailer or consumer needs. Before entering the market region(s) we are interested in, we always compile a well-considered custom-made product portfolio suitable for the local market or retailer.
3. Engage global/local network.
As soon as we are granted the required distribution license, we will proactively engage our global/local network in place.
Disruptive technology trends
Did you know that it is thought that in the next 10-15 years, 95% of sales will be facilitated by e-commerce? Is your company ready for such a digital future?
Rapid technological change is one of the global megatrends that will most certainly impact the retail industry. In relation to this megatrend, there are certain growing technologies that can be distinguished. It is our expectation that these will affect your business in the upcoming years.
Artificial intelligence (AI), 3D printing, drones, Internet of Things (IoT), Robots, Block chain augmented reality (AR) and virtual reality (VR) are examples of treats, but also opportunities, that will affect the way you are currently doing business. As these developments are bound to have a massive impact on our business partners, our aim is to always incorporate these treats as well as opportunities in our digital (go-to-market) strategy.
bridging the gap
The last couple of years have witnessed a lot in field of technology. Understandably, our business partners sometimes feel overwhelmed with all the developments and are having trouble keeping track of what this could mean for their business.
In our view, bridging the potential gap between the company’s current digital maturity level and being adequately prepared for a digital future requires a transformation. The expertise to do so isn’t always available within a company. Which may seem logical as your resources should mainly be used for the further development of your amazing products.
GoChello aims to lead our business partners towards their digital ambitions without shifting huge parts of their resources used to reach consumers. This will allow them to keep investing in building their brand.
data analytics
GoChello strongly believes in using data to improve doing business. With data gathering we can challenge and (if needed) nudge our strategy. In our experience, the use of data sets that are already available within the company are low-hanging fruits for our business partners to improve their business. Thanks to other sources of data outside the company, we were able to provide our business partners with a deeper understanding of their target groups and markets. For example, access to consumer behavior is important information to have in any industry. These steps have proven to be very insightful for our business partners. Our objective is to guide our business partner towards (and implement) the emerging technologies to further enhance their competitive advantages.
